{"id":1001,"date":"2021-02-02T07:30:00","date_gmt":"2021-02-02T06:30:00","guid":{"rendered":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/?p=1001"},"modified":"2021-02-02T14:41:45","modified_gmt":"2021-02-02T13:41:45","slug":"bien-connaitre-son-marche","status":"publish","type":"post","link":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/2021\/02\/02\/bien-connaitre-son-marche\/","title":{"rendered":"L&rsquo;INSTANT MOKA &#8211; La vision strat\u00e9gique &#8211; Bien conna\u00eetre son march\u00e9"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"INSTANT MOKA - Vision Strat\u00e9gique - Bien conna\u00eetre son march\u00e9\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/VXDZDlD_-Uc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\nDans un pr\u00e9c\u00e9dent INSTANT MOKA, je vous ai parl\u00e9 de trois clefs pour d\u00e9gager une vision strat\u00e9gique :<\/p>\n<ul>\n<li>se poser,<\/li>\n<li>bien se conna\u00eetre et conna\u00eetre son march\u00e9,<\/li>\n<li>se projeter.<\/li>\n<\/ul>\n<p>Aujourd&rsquo;hui, nous continuons l&rsquo;exploration de la deuxi\u00e8me clef en interrogeant votre connaissance du march\u00e9.<\/p>\n<p>En effet, apr\u00e8s l&rsquo;analyse de vos forces et vos faiblesses qui donne une vision interne tr\u00e8s objective de l&rsquo;entreprise, vous pouvez vous\u00a0concentrer sur le march\u00e9 et regarder ce qu&rsquo;il s&rsquo;y passe.<\/p>\n<p>Il s&rsquo;agit alors de regarder\u00a0les\u00a0concurrents, les nouvelles tendances, les nouveaux usages, les contraintes\u00a0r\u00e9glementaires qui font votre quotidien et qu&rsquo;il faudra\u00a0prendre en compte pour le futur.<\/p>\n<p>Cet examen va vous permettre d&rsquo;identifier des\u00a0opportunit\u00e9s \u00e0\u00a0adresser sur le march\u00e9 mais aussi de voir comment compenser ou contrer certaines\u00a0menaces qui pourraient\u00a0vous en faire sortir.<\/p>\n<p>MOKA peut vous accompagner dans toute cette analyse strat\u00e9gique.<\/p>\n<p>Fort de ces \u00e9l\u00e9ments, vous aurez alors tous les moyens de relever le d\u00e9fi du futur.<\/p>\n<p>Rendez-vous tr\u00e8s vite pour le prochain Instant MOKA o\u00f9 nous aborderons la troisi\u00e8me clef, se projeter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un pr\u00e9c\u00e9dent INSTANT MOKA, je vous ai parl\u00e9 de trois clefs pour d\u00e9gager une vision strat\u00e9gique : se poser, bien se conna\u00eetre et conna\u00eetre son march\u00e9, se projeter. Aujourd&rsquo;hui, nous continuons l&rsquo;exploration de la deuxi\u00e8me clef en interrogeant votre connaissance du march\u00e9. En effet, apr\u00e8s l&rsquo;analyse de vos forces et vos faiblesses qui donne&hellip;<\/p>\n","protected":false},"author":4,"featured_media":975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,5,18],"tags":[],"class_list":["post-1001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instant-moka-la-minute-marketing","category-marketing","category-strategie","enable-dropcap"],"_links":{"self":[{"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/posts\/1001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/comments?post=1001"}],"version-history":[{"count":7,"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/posts\/1001\/revisions"}],"predecessor-version":[{"id":1009,"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/posts\/1001\/revisions\/1009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/media\/975"}],"wp:attachment":[{"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/media?parent=1001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/categories?post=1001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mokaconsult.com\/blog-strategie-marketing-digital\/wp-json\/wp\/v2\/tags?post=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}